The Small Business Administration defines a small business as a company with less than 500 employees, which means there are a lot of small businesses in the U.S. In fact, it’s likely that given COVID-19, there are more companies that were just recently considered mid-size or maybe even large companies that now fall into the small business category. But unfortunately, the pandemic has wreaked havoc on the small business community – and we might not know the full impact for years to come.
There are almost 31 million small businesses in the U.S. that account for 99.9% of all U.S. businesses. That’s essentially a business for every 12 people in the U.S. (SBA, 2019). But consider these additional statistics:
With so many small businesses in the U.S., it’s no surprise that small businesses generate the majority of jobs in the United States. And while precise numbers are often difficult to track, it’s estimated that small businesses create about 1.5 million jobs every year and account for close to 64% of new jobs created in the U.S. (Fundera, 2020). Of course those statistics were documented prior to COVID-19, so it will be intriguing to see if they hold up post-pandemic.
Irrespective of the precise percentage of new jobs that are attributed to small companies, the truth is that small businesses have always played a substantial role in our economy, contributed a huge amount to our GDP and created new and exciting products and services as they become larger businesses. Just consider that 25 years ago, Amazon had 11 employees.
While one might expect (or hope) that younger generations might be more inclined to start small businesses, the Kauffman Index surprisingly shows that those in their mid-40s and early 50s do so more often.
Here’s the age breakdown of small business- ownership:
While these age brackets don’t perfectly coincide with generational labels, older Generation-Xers and Baby Boomers are more likely to start a small business compared to younger Generation-Xers and Millennials. (Kauffman, 2019)
Small businesses face an array of challenges, including lumpy cash flow, soft product demand and difficulty in finding talent. And while historically these have been among the top challenges faced by small business owners, there is no doubt that COVID-19 will soon top any list of challenges – and we might not know the true impact for years.
But a picture is starting to emerge, and it’s not especially pretty. In fact, one might describe it as bleak.
Consider these very recent stats:
The reasons small businesses might close might have COVID-19 as a common denominator, but the pandemic might have exposed weaknesses in certain businesses too. For some, the impact is due to changing customer behavior, especially as it relates to social distancing, mask-wearing and other operational changes mandated by local governments.
But the real challenge might simply be that many small businesses were at risk prior to the pandemic and simply could not survive an interruption or change to their business for even a month, let alone longer.
To underscore this last point, research from the Federal Reserve found that only about 1/3 of small businesses were healthy at the end of 2019. Further, the Fed’s research suggested that the other 2/3 were “three times more likely than the others to close or sell in response to a revenue shock.” (Federal Reserve, 2020). And if nothing else, COVID-19 has been a revenue shock.
To further underscore this point, consider the results from a survey by the SMB Group of more than 500 businesses designed to find out which small businesses might be most impacted by COVID-19 (SMB, 2020). The consensus was that the smaller the company, the worse off they would be. In fact, those surveyed specifically mentioned that companies with less than 20 employees might be hit the worst. The reason? Companies with so few employees generally lack sufficient cash flow and have less cash reserves.
Here are the top types of small businesses most likely to be impacted by the pandemic, according to the survey:
If we start from the point that small businesses account for so many private sector jobs, then it stands to reason that small businesses will lead the way back in a recovery. The challenge, however, is that with so many small businesses closing due to the pandemic, the impact to longer-term employment is likely to be more severe as these businesses are just no longer around to hire employees back.
Consider these estimates from McKinsey:
That is why there is such a strong push to keep local businesses afloat. Not only so we can protect small businesses in the short-term, but also so that our recovery can take hold and new entrepreneurs will continue the trend of starting businesses, hiring employees and putting our economy on solid ground for years to come.