How the Affordability Crisis Shows Up in Your Financial Plan (and What You Can Still Control)
- HFF Staff Writer
- Nov 18
- 4 min read

Why Costs Feel So High—and Why You’re Not Imagining It
If you’ve felt like your dollars don’t stretch the way they used to, there’s a reason. Housing, healthcare, childcare, groceries, insurance premiums—many of the core expenses families rely on have been rising faster than incomes for several years. Even households with strong earnings are asking the same question: Why does it feel so much harder to get ahead?
What’s happening isn’t just inflation; it’s a full recalibration of the baseline cost of living. And more importantly, it’s reshaping how financial planning works.
The good news? You still have more control than you might think.
Let’s break down how the affordability crisis actually shows up in your financial plan—and the steps you can take today to stay on solid footing.
How Higher Prices Change the Shape of a Financial Plan
1. Your Monthly Cash Flow Has Less Wiggle Room
This is the first place most people feel the pressure.Small increases across many categories add up quickly:
Groceries costing 20–25% more than a few years ago
Car insurance premiums up double digits
Mortgage rates that make moving feel impossible
Healthcare deductibles and premiums drifting upward
Even high-income households can feel squeezed, because the “fixed” part of the budget is growing. This doesn’t mean you’re failing—it means the environment shifted.
In planning terms:We’re adjusting spending assumptions higher, building in realistic ranges instead of optimistic ones.
2. Big Milestones Require More Strategy
Buying a home. Paying for college. Saving for retirement.Every one of these goals is affected by higher prices.
Here’s what we’re seeing in real plans:
Home affordability is challenging even for strong borrowers
College inflation is still running above general inflation
Retirees need larger nest eggs to maintain the same lifestyle
Debt payoff vs. investing decisions require fresh math, not old rules of thumb
In planning terms: We model goals using updated cost curves rather than outdated expectations. A 2020 projection is not a 2025 projection.
3. Retirement Projections Can Shift—Sometimes Significantly
The affordability crisis has made one thing clear:Most households underestimate future spending, not future investment returns.
Two common realities we’re seeing:
Many retirees spend more in their 60s and 70s than they expected
Healthcare and home maintenance costs rise faster than inflation
Travel, gifts, and helping adult children remain meaningful expenses
This doesn’t have to derail retirement—it just has to be accounted for honestly.
In planning terms: We apply more realistic spending assumptions and check how Social Security timing, tax planning, and risk tolerance interact.
Three Realistic Household Examples
(Names and scenarios fictional, modeled on real client patterns.)
The Young Couple Trying to Buy Their First Home
They’re earning good money—but still feel “behind.”Rising home prices and high mortgage rates change the math.
What works in their plan:
Saving aggressively to build a competitive down payment
Expanding geographic search radius
Running rent-vs-buy projections instead of assuming buying is “right”
The Growing Family Caught Between Childcare and College Savings
Childcare costs rival mortgage payments, and college prices keep rising.
What works in their plan:
Prioritizing emergency savings during the high-expense years
Coordinating tax strategies (HSAs, dependent care accounts, 529s)
Adjusting college expectations proactively, not reactively
The Pre-Retiree Who Realizes Their “Number” Isn’t Enough
This person saved consistently for decades—yet rising living costs have changed what retirement realistically looks like.
What works in their plan:
Evaluating whether retirement should be phased or full
Using tax-efficient withdrawals to stretch savings
Revisiting investment allocation to match long-term needs
So What Can You Actually Control?
Here’s where the tone shifts—because this is the part most people underestimate.
1. Your Savings Rate
It matters more than guessing the stock market’s direction.
Even a 2–3% bump can meaningfully change your long-term picture.
2. How You Prioritize Spending
Small annual decisions matter more than one big decision.
Think:
Car upgrades
Vacations
Home projects
Subscriptions
Lifestyle creep
Awareness—not austerity—is what makes the difference.
3. Your Tax Strategy
The affordability crisis makes tax efficiency even more powerful.
Smart sequencing of Roth vs. traditional accounts, capital gains planning, and deductions can free up meaningful cash.
4. Your Risk Management
Insurance, cash reserves, and debt choices matter even more when everything is expensive.
Why This Moment Makes Comprehensive Planning More Important Than Ever
The affordability crisis isn’t something you solve—it’s something you navigate.
Your income, taxes, investments, insurance, and spending aren’t separate decisions. They’re interconnected—and the right adjustments in one area can relieve pressure in another.
That’s exactly where a fiduciary advisor provides clarity:A calm, data-driven look at what matters right now and what you can safely ignore.
If rising costs have you rethinking your goals, your timeline, or your savings strategy, that’s a sign it might be time to revisit your plan.
Resources
Bureau of Labor Statistics. “Consumer Price Index Summary.” U.S. Bureau of Labor Statistics, U.S. Department of Labor, 2025.https://www.bls.gov/news.release/cpi.nr0.htm
Federal Reserve. Financial Stability Report. Board of Governors of the Federal Reserve System, 2025.https://www.federalreserve.gov/publications/financial-stability-report.htm
Freddie Mac. “Housing Affordability Declines Again as Mortgage Rates Remain Elevated.” Freddie Mac Research, 2025.https://www.freddiemac.com/research
Kaiser Family Foundation. “2024 Employer Health Benefits Survey.” KFF, 2024.https://www.kff.org/report-section/ehbs-2024-summary-of-findings
Pew Research Center. “Most Americans Say Rising Costs Outpace Their Income.” Pew Research, 2024.https://www.pewresearch.org



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